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Modeling terrorist organizations as business startups
Modeling Terrorist Organizations As Business Startups
By Viviane Callier
Business startups are sparked by a creative solution to a problem, but only a rare few will become spectacularly successful, while many others flame out. It turns out terrorist organizations follow a similar pattern.
In a new study published in the Proceedings of the National Academy of Sciences, Brian Uzzi and his team at the Kellogg School of Business at Northwestern University present a method to predict which incipient terror organizations are likely to turn dangerously lethal by conceptualizing them as business startups.
Business analysts have developed tools to evaluate startups and try to predict their future returns. Usually, analysts look at a company’s balance sheet, evaluating the startup’s capabilities and resources. Businesses with a lot of resources plan the deployment of those resources carefully.
The converse is also true: Businesses that deploy their products in a haphazard manner typically have unstable resources.